They hear startup stories everyday and a good journalist can tell a good story from a bad one after hearing a few lines. In  a conversation with SiliconIndia Nishant Bapat, co-founder of purplechai – a mobile app developing startup, said that the first time he faced the media was truly “a nerve wrecking moment.”  Ram Prakash, founder and CEO of Tachyon technologies told  us “I went to the press directly and showed them the product and some of them made the story right there.” A good presentation of the product can be a good way to rope in press personnel. When an entrepreneur exudes confidence like Ram did then someone is bound to take notice of him

Leave a positive message

With so many media firms today and so many press releases and product launches it is imperative for an entrepreneur or the spokesperson of the startup to leave a positive message for their consumers. Many a time the message is misinterpreted or way laden to deliver a completely different idea than what was originally intended by the speaker.

Know your Press

Every press agency is a unique platform and every media firm has a specific set of readers. Therefore, the content has to be tailored to fit into each place.

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