8 Smartest Brands on Social Media
By siliconindia   |   Wednesday, 26 October 2011, 01:13 IST
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3. Starbucks taking consumer suggestions through social media:
starbucks
Starbucks created a website of their own just to get the consumer feedback which would help them to bring improvement. "My Starbucks Idea" is where users can give the suggestions about Coffeehouse Company. When this became popular the company further added "ideas in action", a blog that keep posted how the ideas given by them are implemented. This brought the company closer to the consumers by coming in touch with them by creating a website. Building a company, creating a market is just initial stage but maintaining the fame and goodwill will undergo numerous processes. The best way is creating an understanding with the consumers by getting in touch with them personally by any means.