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8 Smartest Brands on Social Media
By siliconindia
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Wednesday, 26 October 2011, 01:13 IST
2. Burger king creating the whopper madness on Facebook:
Burger king has proved they have a great value for their whopper, the signature sandwich. The recent obsession on Facebook was removing 10 friends from the list and you get a whopper. This marketing tool was a huge hit and led to around 200,000 people getting removed from the friend list for receiving a whopper. Trading whopper became more essential than Facebook for a while. Though the application was designed wonderfully and with a stunning idea, the application was later deleted from Facebook regarding the privacy concern. The thrill and humor it crated made the campaign a great hit.
