8. WebEngage

Core Function: Customer engagement tool or Feedback service.

Previously Known As: WebKlipper

Funding From: IAN and GTI Capital

What Led to the Transformation: The founders of WebKlipper were quick to realize that it is not going to fetch them the money that they need to run a business. They did not think once how the world will look at them and that helped them immensely in starting afresh with WebEngage. The founders do not hesitate in accepting that if their second venture had not worked, they wouldn’t have thought twice in making a transition again.

Why It Worked: The market dynamics today beckon for data that can assist them in taking decisions. WenEngage is cashing on the same concept.

7. MingleBox

Core Function: Educational Content Website

Previously Known As: MingleBox (as a Social networking platform)

Funding From: Sequoia

What Led To The Transformation: When launched as a social network in 2007, MingleBox came out very strong. Later years saw MingleBox coming out with several amusing features most of them were shutdown later. The company later shifted its focus and re-launched itself as an educational content website assisting students in choosing the best colleges through online admission and provides counseling to those in need.

Why It Worked: Introduction of Facebook and several other bigger platforms were posing immense challenges for MingleBox. Their earlier venture also required continuous upgrades that called for huge investment. Education in India is an ever-green venture and with number of students increasing every passing year, it made complete sense for MingleBox to make a shift to this arena.

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