6 Surprising Ideas that Made Millions

Lucky Break Wishbone

Concept of ‘plastic wishbone’ may seem like a simple idea, but it’s the one which has earned millions. Ken Ahroni came up with the notion during Thanksgiving dinner in 1999. He realized that there was only one wishbone at the table, and probably it would have to dry out before it could be broken. He thought a fake wishbone would solve sibling rivalry and allow everyone a chance to make a wish on Thanksgiving Day. So he researched and found a “secret formula” which lets the Lucky Break Wishbone to break just like a dried wishbone.

This unusual thought which turned into a product, was in 10 stores by 2004. Now, Lucky Break Wishbone is in about 800 stores across the globe and has fetched about $4 million in sales since its inception.