5 Tips to Build a Strong CIO-CMO Partnership
By
siliconindia | Tuesday, 05 June 2012, 12:01 Hrs
#3 Synchronize time frames
It is often observed that the two leaders have a tendency to follow different times frames while CIOs are known to follow multi-year roadmaps while CMOs tend to be more short-term oriented. By announcing certain incentives you can narrow the time gap and improve efficiency reports Forbes.