5 Tips to Build a Strong CIO-CMO Partnership
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siliconindia | Monday, 30 November -1, 05:30:00 AM IST
#2 Common incentives and goals
If common goals are established and incentives announced them both the marketing team and technology team work together to achieve those goals. In this process the leaders can get a clear idea of how an employee goes above and beyond or adopts new processes or methodologies to achive the goal that will benefit business.