Social Media

"Feel Rich" is a healthy lifestyle movement created in 2011 by 40-time platinum, Grammy and Emmy Award-winning producer Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman, in conjunction with music legend Quincy Jones. Feel Rich was founded on the belief that the health and fitness industry needed a remix, and the messages needed to be clearer, motivational and speak to people in a relatable way.

Games

Fitocracy: is an online game and social network that aims to use games to help users improve their fitness. The site was created by Richard Talens and Brian Wang, two self-described computer nerds who had succeeded in improving their own fitness and decided that game mechanics could help others to do the same. Fitocracy users log their exercise activity by selecting from a collection of activities such as weight lifting or running and entering details such as weight lifted or distance run.

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Points are awarded based on the estimated fitness benefit of each activity. Users must reach points thresholds in order to level up. The site presents users with quests to perform for additional points, typically consisting of a set of related activities. Particularly significant fitness milestones are recognized with achievement badges.