#2 Use social media to build your business, and vice-versa

From a marketing point of view, time spent on social networking sites must be worthwhile. Apart from gaining a large number of followers, focus should be put on gaining a fair clientele base for business. This can be achieved through showcasing your expertise in blog posts and broadcasting the same on social media platforms. This will give your followers an up-to-date insight on the things happening in your business and they will be stay tuned for more information. Another technique to increase your page traffic is to set up paid advertisements through Facebook ads which is a quick way to gain potential customers through your social page.

#1 Embrace each social network's unique culture

There are lots of social networking sites on the web and hence you have that many options to promote your business. Whether it’s Facebook, Twitter, Pinterest, Instagram, YouTube or Google+; each of these social platforms work in different ways and target different sets of users. As a potential online marketer, you need to engage deeply within these networking platforms to learn about innovative ways other people come up with to promote their business. On Twitter you can re-tweet a same post many times to grab attention from people belonging to all timelines. But you cannot frequently keep sharing content on Facebook as it would bombard your followers with multiple posts. Thus build specific strategies that match the ways of each platform. Take one step at a time and learn and master the ways of each of the social networking platforms to conquer a large audience base.

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