#4 Engage your audience

A positive interaction with your audience gets your page more traction than anything else. Since social media is a two-way conversation platform, along with producing quality content, you should also actively acknowledge by responding to your audience’s comments. You can also take a step ahead and visit other’s professional pages as well to indulge in mutual interaction. This way, there will be a sense of equality and also develops loyalty between you and your peers.

#3 Focus on specific niche

While social media provides a lot of useful information by a lot of different users from different websites, the same can become very distracting. As a thought leader, your job is to specialize in one particular area or a few set of areas and get your audience hooked to your website. By becoming an expert in a particular area, such as a product, service or knowledge, your words will be trusted by a large number of people as they would visit your page for more reference.

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