Context

This 2nd ‘C’ of context plays vital role of getting the message across, as the more we know about our target audience, the better we can reach them. To be most effective, mobile marketers need to successfully channel all different factors – location, taste, interest, time and lifestyle – to ensure that customers remain interested and receive those offers at the right time.

The possibilities associated with mobile marketing are endless. It's getting the recipe right to effectively reach every target that seems to be the most daunting task of all.

The true context needs to be leveraged on part of every mobile player, including brands, content owners, marketing agencies, retailers, advertising networks and mobile app developers. Figuring them out right helps in driving the consumption of commerce, content, apps and games.

Call To Action

Every marketing initiative comes down to building effective call to action and initiate an urge that ultimately leads to sale. Where other medium fails, mobile sustains splendidly. Mobile being a two-way communication device its grants prompt call to action. Unlike newspaper, pamphlet, TV ad or any other. Moreover even the interaction is absolutely free with use of Toll Free and Missed call services.

"Imagine a marketing campaign that asks you to simply give a missed call and stand a chance to win a free home makeover. Now you wouldn’t miss out on that, would you?" asked Raichura.

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