4 Megatrends in IT Business Continuity
Social Networks
A report released by Gartner, "The Do's and Don'ts of Using Social Media in Business Continuity Management," notes that social media "holds the promise of transforming enterprise business continuity management, especially crisis/incident management and communications practices."
Interestingly more than 80 percent of the world’s population use social media and according to this could prove to critical communication tool during crisis management and companies can’t afford to ignore it. The firm says that on the contrary attempting to leverage social media for the first time during a crisis can cause more harm than good.
"Social networks are both a blessing and a curse" for business continuity, Dines says. "They have the benefit of being an additional communication channel to get in touch with employees during a [business disruption]. However, they can be a headache for crisis communications and PR as they try to control potential damages to reputation and the propagation of rumors."
