For years, Indian software industry conglomerates like TCS, Infosys and Wipro have been totally dependent on customer solutions which led to scalability problems throughout. On the other hand, software products are now ‘out-of-the-box’ solutions where customers can built or change the characteristics on their own.

"You need education products to reach out to the mass of educational institutions. India today has extremely smart people who can develop such products. The market outside India is also huge,” exclaimed Naveen Tewari, founder of mobile ad network InMobi. “There are 3-4 billion people living in countries similar to India who can be serviced by Indian product companies."

The Visionary and Nasscom’s response:

According to iSpirt, India is a place where in every town at least one or two people successfully develop a software product, only to have the product sold among a small customer base.

"These small developers are unable to see the big picture, think big. The association's initial efforts would be directed towards creating the knowledge bank and environment required for these developers to explode," says Sharad Sharma. "Once society recognizes our value, we hope to influence the government to create better taxation and policy frameworks.”

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