15 Most Creative Indian Start-ups - Part I
In November 2009, a tiny coffee outlet sprang up in Gandhi Bazar, a busy shop lined street in South Bangalore. Named Hatti Kaapi, it was about twice the size of a paan shop, and did not even have chairs. But business soon grew brisk, thanks largely to an unusual combination it sold - khara bhath (or upma) and a cup of hot filter coffee - for just Rs 12. Stand alone hot coffee, at Rs 5 a cup, grew very popular, too.
The Gandhi Bazar shop no longer exists, but the brand is now a 27 outlet chain. There are Hatti Kaapi shops in Bangalore, Mangalore and Hyderabad, at the Bangalore and Hyderabad airports, as well as on the campuses of some information technology companies. Store sizes range from 100 to 250 sq ft. A cup of coffee now sells at Rs 8 at most outlets, and Rs 15 at the airports.
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