#10 Doug Williams, for being the real deal at Twitter

Doug Williams is Twitter’s Manager for Business Development. After Twitter suffered the rival Facebook’s axe, loosing its integration with Instagram (acquired by Facebook), it's been quietly scoring healthy (and lucrative) business partnerships with companies that deliver analytics and other services on top of Twitter's data feeds.

Doug Williams is credited with these fruitful deals at Twitter, and he also created Twitter's Certified Products program, which highlights its best partners.

#9 Ryan Roslansky, for turning LinkedIn into a media beast

Ryan Roslansky is Head of Content Products at LinkedIn with a focus on monetization.

It is his efforts that as fast as the professional network's audience was growing, the pageviews they consumed grew even faster. Its because the head of content products, has given the LinkedIn audience far more to do on the site, and far more ways to share what they're doing. It is Roslansky’s initiative to get influential business leaders like Virgin chief Richard Branson to write essays for the site, and make it easy for LinkedIn members to follow them for updates. Branson now has more than a million followers on LinkedIn.

Also read: 10 Tech CEOs Who Could Be Fired Now