5. Company: British Airways
Decision: Paints tailfins with ethnically inspired figures.
Why it was bad: BA, hurt by then Prime Minister’s public statement that the airlines was being unpatriotic went way beyond by painting the tail fins of its planes with colorful figures. This did not go down well with its customers and it had to face wide criticism. Within a span of two years the decision was rolled back and the planes were painted with the British flag.
Consequence: The entire decision lead to wastage of money and loss in popularity among the masses.

6. Company: CBS and NBC
Decision: Did not broadcast Monday Night Football.
Why it was bad: During the late 60’s, football was not as popular in the masses as today but still it was gaining momentum. When CBS was proposed to telecast the Monday Night Football, it rejected the show which later went to ABC. It has been the second longest running show in the history of television, only after 60 Minutes. It had been tremendously popular and for the same reason CBS and NBC gave up on their Monday night programming given ABC’s ratings. The show is now aired on ESPN but gave ABC a strong base.
Consequence: CBS and NBC lost their Monday night programming to ABC’s popularity.

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