Diwali: E-commerce Sees 250 Percent Rise In Sales
New Delhi: Security concerns, heavy discounts, abundant choices and rising fuel prices are some of the reasons why many internet savvy Indians have shifted to online shopping this Diwali, says an Assocham survey.
This could expand e-commerce business by 250 percent this festive season in major cities, it said.
"Online buying trends have witnessed a significant jump this Diwali due to aggressive online discounts, rising fuel prices and abundant online choices keeping shoppers indoors. Plus there are security concerns, besides other inconveniences in big cities," Assocham secretary general D S Rawat said.
Based on feedback received from 1,200 traders, the survey said that online shopping could grow by 250 percent during this festive season in big cities like Delhi-NCR, Lucknow, Kolkata, Chandigarh, Dehradun, Pune, Mumbai, Ahmedabad, Hyderabad, Cochin, Chennai, Udaipur and Jaipur.
Most products bought and sold online during Diwali comprise gift articles (58 percent), electronic gadgets (41 percent), accessories apparel (36 percent), apparel (36 percent), computer and peripherals (33 percent), hotel rooms (20 percent), home appliances (16 percent), toys (16 percent), jewellery (15 percent), beauty products (12 percent) and health and fitness products (12 percent), the survey said.
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