Mushtafa was born in a poor family from Wayanad, so the company exerts special care while recruiting to select in smart guys from rural areas who are unemployed and provide them opportunities in their company.

He dropped out of school when he failed in sixth class, but by his teacher’s encouragement he again put on his school satchel. Who later went on to work with Motorola, Citibank, had lived in the U.K., and then later even worked with Intel. Earlier he used to work in UK, but his heart went out to study more (which he made through IIMB), be near to his parents and do something for his country. Here he is now, bridging the gap where he felt to build up a business.

Musthafa expresses his desire to spread out the brand name to 10 Middle-Eastern cities over the next five years. As well as expanding into north India, especially Delhi. The places in Bangalore where the company has its best business Whitefield, Jayanagar, Indiranagar and Koramangala. Most of the products are sold on the same day; and a mobile app keeps track of sales patterns in each store. 

Growth in business only brings in investors who are eager to place their hand where business looks ripe. Many American companies have expressed interest and finally Helion Venture invested 35 crore in their expansion plans.

Whatever his status or state of affairs be in the market, but back at home he favors his meals from his own products. He breaks in to his personal favorite from the company product that is ‘Wheat parotha’.

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