11. What Can Be Done With Software
What Is Leading To This Change: Big Data
What Is Changing: Technologies like Hadoop now allow huge amount of data to be collected, stored, and analyzed at cheaper costs. This is helping in developing new types of software.
Whose Gain: Cloud companies that have to make sure they have tremendous amount of storage space. Enterprises that could not afford the traditional warehouses.
Whose Loss: Oracle, IBM and Microsoft are losing a big share of their pie from the database market.

12. How Software Is Used
What Is Leading To This Change: Social media
What Is Changing: From spreadsheets to television, social media is being integrated on all platforms. The urge of people to work together and interact at the same time is leading to this change.
Whose Gain: Social networking websites such as Facebook, LinkedIn, Google, Yammer etc.
Whose Loss: All the companies are trying hard to make sure they embrace this change.