The Biggest Brand Bounce-Backs Of 2015

By siliconindia | Wednesday, 04 February 2015, 13:11 Hrs

# Target

Target is an American retailing company which suffered a massive customer data breach at the end of 2013 that ended up costing the company an estimated amount of $148 million.

Target Sehdev asserts that the company can restore its glorious days in 2015 due to its of its unique visual identity among people that makes it stand out from Sears and Wal-Mart.

"The retailer's efforts at creating innovative brand-centric shopping experiences, such as partnerships with Taylor Swift and Billy Joel, will not only further its perception as a dynamic brand in tune with today's audiences but also revive some of that 'Targe' mojo in the hearts and minds of consumers," Sehdev says.

# American Apparel

American Apparel is an American clothing manufacturer based in Los Angeles. It is a vertically integrated clothing manufacturer, wholesaler and a retailer that also performs its own design, advertising, and marketing.

Sometime back, the company’s founder Roy Charney was forced to step down from his CEO position, for being irresponsive to claims from his employees.

However, as a celebrity branding expert and professor at the University of Southern California, Sehdev looks forward to the company's new leadership to return the brand its importance.

"American Apparel remains a challenger brand imbued with masses of cultural currency that perfectly positions itself for 2015," Sehdev says.