The Biggest Brand Bounce-Backs Of 2015

# McDonalds   

The world's most renowned fast-food chain restaurant, Mc Donald’s also faced the business plight in 2014 as young people continued to seek organic options over the brand’s signature of hamburgers and chicken nuggets.

In the mean time, its employees around the nation targeted the company making demands for higher wages.

Jeetendr Sehdev, a celebrity branding expert and professor at the University of Southern California says that in 2015, the Golden Arches will accomplish the instigation of re-designed restaurants, a mobile ordering app, and the "Create Your Taste" sandwich option— a program that allows people to customize their own hamburgers with rich ingredients.

# JetBlue

A low cost airline, JetBlue started 2014 by leaving a bunch of passengers stranded in Barbados after canceling flights due to cold weather.

Later, it removed various features that portrayed the brand's trademarks, including its one-class-fits-all boarding system, its promise of generous legroom for passengers, and its refusal to charge a baggage check fee.

As for the present year, Joachimsthaler sees the company getting back in shape, as it starts to bag more money from courting high-end, first-class passengers and its geographic expansion into the midwest.

The airline company chose to win the passengers through an emotional ad campaign announcing free flights for the citizens who perform good activities.

READ MORE: Tata Communication Sees New Opportunities In India and BMW India Partners With Seven Indian Component Suppliers