9 Most Innovative Business Models In India
2. ZipDial
Key People: Sanjay Swamy, Amiya Pathak, Valerie Wagoner
The need was to connect the over 700 million cell phone users to the brands for their marketing campaigns and 
ZipDial trapped the typical Indian behavior of ‘giving a missed call’.
They provide each brand with a toll free number and the public is asked to ‘give a missed call’ to the number, in exchange they get all the information about the campaign in their inboxes.
For the Times of India’s Act Against Corruption campaign, ZipDial registered 4.6 million responses in just one week. It boasts of clients such as-Coca-Cola, Disney, P&G, Dove and many more.
3. Innoz
Key People: Deepak Ravindran, Abhinav, Hisam, Ashwin
They aim to connect the unconnected. This service is aimed at people who carry a cell phone which is not a smart phone, or the people who don’t have internet access.
The information needs of these people are fulfilled by exchange of text messages. You can send a text message citing what information you want to look for and you receive a text message with the search result.
