10 Brands That Young Women Desire Most

3. H&M: From a single women’s wear shop in Sweden to six different brands and 3200 stores in 53 countries, H&M has established itself. Erling Persson found H&M Hennes & Mauritz AB in 1947. The first shop of H&N was ‘Hennes’ means “hers’ or ‘for her’, exclusively for women. It entered India in December 2013.

This multinational retail clothing company was ranked as the second largest global clothing retailer after ZARA in 2012. It had an annual revenue of 21.25 billion dollar in 2012. It is known for its fast fashion clothing for men, women, children and teenagers. Six independent brands of Hennes & Mauritz include H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories. It has awareness rate of 94 percent and favorability rate of 82.8 percent.

2. PINK Victoria’s Secret: The largest American retailer of lingerie, Victoria’s Secret, was founded by Roy Raymond in the year 1977. The company is wholly owned by publicly traded L Brand Company. It runs stores, websites and catalogs for selling lingerie, women wear and beauty products. In 2012, it sold products worth 6.12 billion dollars. Current models featuring for Pink Victoria’s secret include Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Behati Prinsloo, Candice Swanepoel, Lindsay Ellingson and Karlie Kloss.

Pink Victoria’s Secret launch was announced in October 2002. Pink targeted 15 to 22 year old girls and sell underwear, sleepwear, loungewear, accessories and beauty products. It also launched swimwear and music CDs. In 2010, the sales of pink reached one billion dollar. It has awareness rate of 96.4 percent and favorability rate of 88 percent.

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