10 Brands That Young Women Desire Most

By siliconindia | Thursday, 03 July 2014, 13:21 Hrs

5. MAC Cosmetics: Makeup Artist Cosmetics had its first store opened in 1991 in New York. Frank Toskan and Frank Angelo at Canada founded it in 1984. Earlier it used to sell products only to makeup artists but now they are sold worldwide.

MAC cosmetics include eye shadows, lipsticks, lip-gloss, all types of foundations, concealer, nail polish, stage make up and mascara. It also sells skin care products, fragrances and brushes as well. It is known for its oil free products worldwide. MAC has an awareness rate of 87.7 percent and favorability rate of 81.6 percent among young women.

4. CHANEL: A French private held company owned by Alain and Gerard Wertheimer, Chanel is a high fashion house founded in 1909. Chanel is 74^th most valuable brand according to Forbes list of November 2013. Its brand value is 7 billion dollars. The products of Chanel include cloths, handbags, fragrances and watches.

Chanel is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel suit. In 2012, it featured Brad Pitt in its ad campaign. It also sells eyewear, gloves, hats and badminton racket. It has showrooms in 310 locations. It has awareness rate of 87.1 percent and favorability rate of 82.2 percent among young women.