10 Brands That Young Women Desire Most

By siliconindia | Thursday, 03 July 2014, 13:21 Hrs

1. Sephora: A French brand and chain of cosmetics store Sephora features a variety of products worldwide. Founded in Paris in 1970, Sephora has its origin from a Greek word ‘sephos’ meaning beauty and also the name of Moses’s beautiful wife Zipporah. It offers beauty products for makeup, body, fragrance, hair care, skincare and color. Sephora had annual revenue of 2.64 billion dollar in 2012.

The owner of Sephora is Louis Vuitton and Moet Hennessy LVMH. Sephora features more than 100 brands with its own private label, including Make Up For Ever, Too Faced Cosmetics, NARS, Marc Jacobs, Mary-Kate, Ashley Olsen and Urban Decay. There are 1,300 stores of Sephora in 27 countries. It was also awarded as the Specialty Retailer of the Year in 2010 by Women’s Wear Daily. It has awareness rate of 92.2 percent and favorability rate of 87.6 percent.