According to critics, the smaller players are unbiased when compare to larger ones. Sumeet Vaid adds, "Larger organisations could have vested interest in pushing mutual funds or insurance products from their own group. No such pressure is likely in the case of smaller players." Standardization is what matters to some investors, while some feel that need to communicate is much important. In case of large firms, the financial plans are made in head office which could possibly be not in your city, so it could leave you interacting with relation manager and not the actual person who designed your plan. For instance, ICICI Securities has expert financial planners in larger cities. But, if you are in a small town where they do not have a financial planner, the customer is needed to fill in the financial planning questionnaire. Furthermore, larger organizations are more likely to have frequent employee churn. As a financial plan is a long-drawn time consuming work where you require sharing data on all your accessible investments, you may drop out in case you need modifications to be made to the plan. It also changes as you move ahead in life. Sumeet Vaid, said, "It may take as many as four meetings of two hours each, spread over a month to understand a client and build a financial plan for him." To conclude, if you are fascinated in receiving a financial plan, the size of organization should not matter as long as the plan is made by a reputed person and the fee is satisfying. When it comes to implementing a financial plan, bigger organizations may provide evident to be a bit more competent because of their higher staff strength, online platforms and better client servicing.