Large Players v/s Individuals The larger the organization more is the capability to leverage their resources. It's been more than a century, since Ameriprise has been in the financial planning business and has a network of more than 10,000 financial advisors in the U.S. It can easily pull in its influential learnings over the long period and implement the best practices in India. Be it equities, gold or debt, ICICI Securities can draw upon it's existing expertise to offer views across asset class. Kapil Narang, chief operating officer at Ameriprise India said, "Large firms can invest in systems and processes to ensure consistency which is not dependent on any particular individual." Abhishake Mathur, Senior VP, Financial Planning, ICICI Securities, said, "Each financial plan is made by a centralized team of financial planners, which ensures standardization." Mukund Seshadri, a Mumbai-based financial planner, said, "A financial plan depends a lot upon an individual's emotions and behavior towards finance and there is no formula to make it." If you are really interested to draw a plan, then the size of the company is not that should bother you. You should be concerned regarding the quality of service that they provide. There are certain areas where the individual planners stand ahead of institutional planners. The small players are said to be more committed to their work as it fetches them bread and butter, while for big institutional planners it's just another business segment. Sumeet Vaid, founder CEO, Ffreedom Financial Planners, said, "While they may show a lot of interest and enthusiasm now, if they do not see revenues coming for a year or so, they may lose interest and change their plans."