Bangalore: Are you planning to buy gold this ‘dhanteras’? Then consider some other commodities as bullion prices are on the apex. Buying gold is a trend what you are doping every year to increase your wealth, but this year you can also consider some investment options like how about buying some diamonds or platinum. The platinum prices are going parallel with gold, so you can also consider buying them. Here are few tips about how and what you should look out for while buying diamonds and platinum.

“Diamonds and platinum always had an aspirational quotient and are perceived as expensive by consumers. Now, we see a shift among consumers from buying gold to diamonds as the price differential has come down," says Sanjiv Agarwal, CEO, Gitanjali Export Corporation, as quoted by ET.

"Platinum was always popular among high-end customers who prefer setting a solitaire (a piece of precious gem) in platinum because of its density. But now even retail buyers are buying engagement bands and pendants because of attractive pricing," says Vijay Jain, CEO, Orra. Earlier platinum was priced about 10-15 percent higher than gold, but at present both are priced at same levels.

As the market is flooded with new platinum and diamond jewelry, you may feel the urge to buy them for yourself or gift it to your loved ones. But before you start shopping for these stylist and pricey jewellery, refer these tips for buying a genuine piece.