Women: The Next Big Thing in Emerging Economies

The automobile industry, especially the two- wheeler segment has latched on to this trend with many new offerings advertising the ease of handling and women celebrities endorsing them as a must have for the independent women.

The advertisements for big budget household consumer items like washing machines and refrigerators clearly see women as their target audience. Manufacturers realize that most purchase decisions for household utilities are influenced by women. Tapping into the women’s love for gold, banks offer gold purchase schemes to earning women. Credit cards especially designed around the spending patterns of women offer them high discounts for major purchases in brands which cater to women. Apparel industry which has scope for huge margins too has benefitted greatly with improving female financial capability. From moderately priced brands to high fashion designer apparel, the market is growing by leaps and bounds to satisfy the consumerist wave in the economically empowered women.