Lacking Important Data

Startups can become a great success if correct market analysis are conducted; we have seen a lot of startups reaching the best place on rankings and immediately falling down to the last rank because of their inefficient market analyzing skills. A capitalist would also be affected in this scenario, the return on investment would have increased in the first product of the startup but when it falls it gives a bad mark on the profile of the capitalist. Proper market analysis about the product, the consumer behavior and their needs should be well analyzed to mark an increase in the revenue and the output.

Startups generally do not have any access to such resources and the data derived from their R and D may not be completely relied upon. By providing a startup with such information it helps them to develop the product accordingly, maximize conversion opportunities and gain strategic data-capture opportunities for future returns.