Competitors have a huge task at hand:

As for SAP’s competitors, they really have a huge task at hand. But things surely will heat up in coming years, as Oracle and IBM are expected to challenge SAP in time. Microsoft already has announced that they have started working on the same technology for the next edition of MS SQL.

"I do believe that every other vendor is going to go in that direction, but it's going to take them two to five years to do it, which gives SAP a huge head start," Feinberg said.

According to SAP, the company is expected to release the HANA Business Suite over the next six months in time. Till then, SAP will be providing their technologies through “Ramp Up” where customers can order for new product only if they agree to put into production with SAP’s help.

SAP also announced that they will be supporting customers and companies who still prefer to work with traditional databases and SAP applications running on them.

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