Revealed: 7 Reasons For Apple's Quick Success In India


#6 Change in Management

With Sanjay Kaul heading the Telecom Business at Apple India, he transformed the way iPhone is sold in India. His key strategy of localizing the distribution of iPhones was a huge success. It was his idea to introduce special EMI schemes

Kaul played a key role in making decisions on distribution, marketing and on expanding the Apple sales.

Maneesh Dhir , the Country Manager for Apple India is considered to be one of the most successful corporate leaders, it was under his guidance the company made revenues three-fold in FY12.

He re-energized the brand and expanded the network of Apple exclusive stores.

#7 Increase Exclusive stores to three-fold

Apple India made a massive 223percent jump in revenues in 2011-12, the firm grossed around 2,003.9 crore. Analysts believe the company would cross $1 billion this fiscal year.

The success of iPhone sales in India made the company to decide to increase its presence in the country and thereby tripling the Apple's exclusive stores to around 200 by 2015.  

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