Michael Jackson and His Legacy as a Musical Entrepreneur
3. MJ, the brand
In terms of marketing himself and his products, Jackson was nothing less than Steve Jobs or Mark Zuckerberg. Whether it is a single, album or any project for that matter, there was an event organized to create the excitement and hype. “So the brand was about that excitement, because you knew whatever he was releasing was going to be cutting-edge, unique and of the highest quality,” says Vogel.
