There have also been cases of contract cancellations. Charles Mount, chief executive of business file-sharing service OneHub, told Reuters that an unspecified Bertelsmann unit in Austria dropped the OneHub service and this was the reason they could garner through their automated system: "Headquarters is banning storage of company data in the U.S. or with U.S. companies altogether because of the NSA data-mining and industrial espionage. You should watch out for that. Maybe you should think about hosting in Iceland, Sweden or some other place known for complying with their own privacy legislation."

Bertelsmann spokesman Christian Steinhof refused to comment on the issue.

Few Good Alternatives
Multiple theories state the minimal business impact of the Snowden leaks. One possibility is that cloud customers hardly have few good alternatives to choose from outside the U.S. as the American companies have a higher market share when it comes to cloud services.

Another possibility is that tech-buying companies outside the U.S. also believe that their own governments have scanning procedures and are as invasive as the American programs.

However, many strongly feel that it's just a matter of time before U.S. industry suffers significantly.
"Industry is still in denial," said Caspar Bowden, former chief privacy officer at Microsoft and an independent researcher and privacy advocate in Europe. "It's like Wile E. Coyote running over the cliff, his legs are still turning but he hasn't started falling yet."

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