Designed from the ground up for the emerging markets, Infosys TradeEdge is already helping 10 global brands gain visibility into sales opportunities of more than USD 20 billion in over 70 countries, he said.

Murthy also said TradeEdge will improve product placement and maximise return on promotions through visual merchandising by providing insights into “share of shelf” at a fraction of audit costs.

It will reduce wastage and returns of temperature- sensitive products with an innovative solution that monitors the temperature and location of cooling units.

The platform would enable unserved retailers to order and pay for products in a cost-effective manner using basic mobile phones and reduce ordering costs by up to 80 percent with suggested orders that provides recommendations based on historical data and forecasts, Murthy said.

It will also minimize selling costs by helping the distributor sales force to prioritize store visits based on value, accelerate order acquisition and increase store coverage by up to 15 percent, he said.

"Visibility into distributor demand is a key driver to accelerate growth in the emerging markets. P&G and Infosys co-created Distributor Connect, an end-to-end solution that helps us connect with our distributors and facilitates easy exchange of information," Procter and Gamble Vice-President of Global Business Services Andy Walter said.

"This has enabled us to gain significantly better visibility into our downstream supply chain, increase order fill rate and reduce non-productive inventory. We are glad to see Distributor Connect become a part of the new Infosys TradeEdge," he said.

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