The research findings reveal that mEntertainment is the largest contributor to operator MVAS revenues and provides key opportunities in localized vernacular content, on-demand music and video content and live TV shows and events.

On the other hand, mEducation can play a key role in expanding the reach and quality of education in India, through Interactive English Language Learning Services, Competitive Examination Preparation Solutions, Tutor-on-call and Vocational training.

mHealth has the potential to improve healthcare access and affordability in India, especially through Remote Diagnostics, Chronic Disease Management and Maternal Care, the report said.

Mobile phones will also play a key role in extending financial services to 40 per cent of India's population who are unbanked.

mFinance through Mobile Wallet Services, Mobile Remittance Services and Business Correspondence Model Based Services will contribute to MVAS revenues, the report said.

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