The letter also quotes IDC report, saying 68.8 percent of the Smartphones shipped in the country in 2012 were powered by Android OS; three times more than Apple's iOS (18.8 percent) and dwarfs BlackBerry OS (4.5 percent) and Nokia's Symbian (3.3 percent). Google too have apparently claimed in 2012 that the Android user base grew by 500 percent year-over-year in countries like India, Brazil and others.    And what better acknowledgement can Google give then an Indian name “Lassi” for Android.

There is another group made up of some 500 Indian tech start-ups who has also launched a campaign to convince Google to name the next Android after another Indian delicacy “Ladoo.” The same group had last year unsuccessfully campaigned to name the OS Kaju Katli.

In their campaign, they stated, “We are Indians. We have a big heart. We understand that there might be commercial pressures to do so (about Google naming the next as KitKat). Or maybe our voices were just not loud enough to make KajuKatli Android a reality."

"We still love Android and we are committed to see a version of Android that is dedicated after an Indian sweet. With enough advance notice this time, we request you to name the next version of Android as Ladoo."

Apart from drumming up support on the internet and social media for Android Ladoo/ Lassi, both the groups are planning to send out these Indian delicacies to key Google executives.

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