Ideas That Can Change The Indian Ad Business
Lower margins at creative media agencies
As the year is uncertain on its monetary terms, with many factors dwindling behind, the marketing agencies will, and are cutting short their budget. It is of no help to them and aren’t happy, but they are tied down. While creative media has been giving signs to the outer people, of them being merely as a commodity; the marketing agencies are running after very few top known brands. Thus, this year the negotiations between them will be a tough nut to crack, but signs are positive that the clients will emerge as a winner.
Magazines’ end
We wonder if in the race for grossing more advertisements, whether the magazines have ended up their run all together. With very less advertisers turning towards magazines for their advertisements, magazines are going unpopular. With the current affairs and news category covered totally by TV and web, the low cover prices problem and the difficulties of circulation and readership data, things are bad. And the last deal, meet the magazine’s readers criteria is difficult to find.
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