Did the Big Brands In Business Exploit Social Media During IPL?

Google+ Hangouts

On the other hand YouTube had also enhanced the feel of watching IPL more socially with the integrated facility of live chat which also has Google+.

"For the first time at IPL, top cricket stars will be participating in Google+ Hangouts on key match dates, providing analysis between innings and the inside scoop at half time," said Sandeep Menon, country head marketing for Google India.

Muthoot Group’s'Book Cricket'

The Muthoot Group was also improving friendship with Delhi Daredevils by launching CSR initiatives this IPL season. One of the company’s campaigns gave chance to Delhi based slum children to become ball boys and ball girls for matches played in Delhi.

Avinav Chaubey, AGM, marketing, Muthoot Group said, “Initial response to its online CSR campaign this IPL season has been 'outstanding'”. The group spent 8.5 crore on IPL advertising through digital, outdoor, radio and BTL and didn’t spend anything at all for advertising through television this IPL season.

"Digital media is growing at a very fast pace. We are investing in this media for our new CSR campaign during the IPL because we believe digital social media will give better returns because of the nature of the campaign," said Avinav Chaubey, AGM - Marketing Services, Muthoot Group.

The campaign provided a platform for those who wanted to help the cause by playing 'book cricket' on the Facebook page of Muthoot Group. The players had to compete with each other to win Delhi Daredevils merchandise and also a chance to meet their favorite players from the team.

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