If flaunting a set of pearly white teeth is the cause for seeking treatment, people with small teeth or gummy smiles also visit dentists.

"Crown lengthening procedure is used to increase the size of teeth, in case they are too small or make for gummy smile. This procedure should be followed by full coverage crowns for longevity," said Giri. The treatment costs 1,500 per tooth.

Many like to accessorise their teeth. Tooth jewellery is considered to be a "statement treatment" amongst college students and brides and is usually priced at 1,000.

"It involves putting a white or coloured stone on one front tooth. It is quite a statement treatment amongst collegians and brides. There is no drilling or cutting of the tooth whatsoever. The stone is simply cemented on to the tooth," said Doshi.

If youngsters are saddled with braces, it spoils their looks. But thanks to advancements, braces have evolved and there is the option of invisible braces.

"They are a form of orthodontic treatment in which the braces are hidden from view or made less visible. They come in the form of lingual orthodontics, or ceramic tooth coloured braces," said Shetty.

The alternative is expensive - generally costing about 1.5 lakh.

Customised lingual braces are costlier and the "only hitch is that people find it difficult to talk because the tip of the tongue touches the back of the teeth," Chadha added.

This trend is seeing an upsurge not just in the metros but even in tier-II and tier-III cities.

Sahith Kumar Shetty, consultant maxillofacial surgeon at Mysore's Columbia Asia Hospital, said patients come for treatment related to the beautification of teeth.

He said most of them are women, but some men are also showing interest.

"These procedures are higher during weddings. Dental corrections are often combined with other wedding preparations for both the bride and the groom," he added.

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