Apple Confesses Its Top 7 Secrets
5. Marketing Secret
What Is It Related To: Apple’s marketing strategy
Who Revealed It: Apple’s Marketing Chief
Apple has always been a smart investor. During the proceedings, Schiller has confessed that Apple did not spend a single penny during the launch of iPhone in 2007. Instead they need not invest anything in the advertisements and that Apple decided to completely rely on the positive reviews and the media hype surrounding the launch of iPhone. But off late sighting the stiff competition that Samsung and other mobile manufactures are posing, Apple has made a shift in its strategy and is shedding its deep pockets for promoting the iPads and iPhones and has supposedly spent billions since the initial release of these gadgets. The budget that was allotted to these products during various fiscal years is listed below:
iPhone:
2008: $97.5 million
2009: $149.6 million
2010: $173.3 million
iPad:
2010: $149.5 million
2011: $307.7 million
