Apple Confesses Its Top 7 Secrets
4. Apple Too Conducts Surveys
What Is It Related To: Apple’s denial of conducting surveys
Who Revealed It: Apple’s Senior Vice-President of Worldwide Marketing
Apple has always denied the fact that it is not wary of conducting any kind of surveys in order to gather information from its users related to quality analysis of its products. But during the trial, it has surfaced that the team under Apple’s Senior Vice-President of Worldwide marketing, Phil Schiller used to enquire Apple’s customers on phone or via internet asking their reviews on its products for consecutive four years. This comes as a surprise since Apple has always decried conducting surveys and had shown the world that their belief in their products is what drives Apple’s innovation in creating revolutionary gadgets and that it does not promote the idea of conducting surveys. However, this revelation does raise quite a few fingers on stands that Apple takes.
