The survey found that of the 64 per cent of organisations investing or planning to invest in big data technology in 2013, 30 per cent have already invested in the technology, 19 per cent have plans to invest within the next year and an additional 15 per cent plan to invest within two years, the release said.

Industries leading big data investments in 2013 are media and communications, banking, and services.

Around 39 per cent of media and communications firms said that they have already invested in big data, followed by 34 per cent of banking organisations and 32 per cent of services firms, it added.

Planned investments during the next two years are highest for transportation (50 per cent), healthcare (41 per cent) and insurance (40 per cent). However, every vertical industry again shows big data investment and planned investment, it said.

From a regional point of view, North America continues to lead investments with 38 per cent of firms surveyed saying that they have invested in technology specifically designed to address the big data challenge, the survey said.

Firms in Asia/Pacific were notably ambitious with 45 per cent indicating that they plan to invest during the next two years. Consistent with Gartner experience, EMEA and Latin America tend to lag in technology adoption, for which big data is no different, it added.

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