To validate and improve the quality of the automated decisions, user prompts and other techniques to determine if an action or account is real or not are used. A lot of fraudulent activity occurs in patterns because of automated attacks by spammers.

"Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the Internet as a whole," the official says.

Ankhi Das, Director (Public Policy for India and South Asia) of Facebook, says focus is on making sure that people get the power to share and make the world more open and connected.

"This and the opportunity to engage actively and regularly with constituents have led campaign teams and leaders to use the medium, making Facebook a core part of the political infrastructure in the country," Das says.

According to a study by IRIS Knowledge Foundation and Internet and Mobile Association of India, there are 160 high impact constituencies in India which are likely to be influenced by social media during the general elections.

High impact constituencies are those where the numbers of Facebook users are more than the margin of victory of the winner in the last Lok Sabha election, or where Facebook users account for over 10 per cent of the voting population.

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