Android popularity among consumers soars high

By SiliconIndia   |   Wednesday, 27 April 2011, 11:11 Hrs
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Android popularity among consumers soars high
Bangalore: Android has been making waves as the best smartphone platform. It has turned out to be the favorites among the consumers as compared to Apple's iphone .

The monthly surveys done by Nielsen in U.S. on mobile consumers revealed interesting facts. It stated that 31 percent of consumers prefer their smartphone in Android Phones. And a 30 percent vouched for Apple iphone. Mobile users who planned to upgrade to a smartphone in the next year also opted for an Andriod platform than Apple.

The inclusion of Verizon iphone in U.S. also could not reduce the desirability and popularity of Android Smartphones.

Though Apple overtook Nokia in handset sale by revenue, looking on to the past 6 months sales record of Smartphones, purchase of Andriod based smartphone outnumber iOS. Fifty percent of people who purchased a smartphone in the past six months said they had chosen an Android device and 25 percent said they had bought an iPhone, and 15 percent said they got a BlackBerry device.

Android's share of new smartphone purchases was twice that of Apple iPhone. Android continues to rule the smartphone marketshare battle with 37 percent, compared to 27 percent for the iPhone and 22 percent for BlackBerry.

Android platform market has increased tremendously with its popularity, and it is quite evident from companies like Motorola and Samsung Electronics joining hands with Android. Customers are constantly looking for smartphones that can substitute Apple iphone. And with Motorola and Samsung emerging in the market big time Andriod sales can account for half of the total smartphone market in 2012

Apart from Andriod and Apple a 10.5 percent of consumers planned on buying a BlackBerry device, down from 12.6 percent July 2010, and Windows devices also slipped from 6.8 percent 2010 to 6.4 percent in 2011 even with the launch of Windows Phone 7 in November.

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