LESSON 6: The iPad isn’t a dream device for publishers after all

The print publishers became sulky when iPad was turning into readers favorite to catch up with the information. The publishers faced two core problems-- they can't control what people do with the content that they publish on it and they can't make the online consumers to pay for it.

Since iPad was becoming popular the publishers had no other option but to go for iPad medium by obviously paying the Apple 30 percent tax for publishing through the iTunes store, but at least the customer paid something. And the gorgeous screen and processing power of the Apple tablet meant that publishers could create "immersive reading experiences" that, coincidentally, kept the reader from venturing out into the nasty world wild web.

The media giant Rupert Murdoch launched The Daily, the world's first iPad-native newspaper, in February 2011. He closed it on 15 December 2012, saying that the product "could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term".

The truth is that iPad publications may look cool, but they can be pretty clunky for many simple and complex reasons.

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