4. Know your gamer 

“My background is in consumer and social – I now also work with some SME B2B companies and freemium models,” Teli explained. “If you’re an infrastructure company, I could sit down for three hours and I wouldn’t know anything about your company at the end of it – I’d know what you told me, but I wouldn’t understand it.”

Under such circumstances one would be unlikely to invest money into the business and even if one does, it would not prove beneficial to the company when compared to an already existing partner who is an established expert in this field. It is not certain that an entrepreneur always deals with the right venture capitalists or may be a VC can refer someone to partner with; therefore it is very important to always set the right type of meeting with the right set of people from the very beginning.

5. Practice builds skills 

An entrepreneur should have immense amount of practice and subject knowledge about the company so that he may not be caught in a situation where people could probably get a chance to question the credibility of the organization. In doing so sufficient amount of practice and prior trials are required in dealing with various situations. An entrepreneur needs to practice various time lengths and various pitch angles: product angle, business angle, marketing strategy – all the core functions and areas where one needs to succeed.