7 Ways Google can Establish Itself in Social Networking


2. Enable Content Creation, Distribution & Integration

Success in social media is directly proportional to the amount of data distributed and number of users reached. Facebook, aware of this fact has done well with its apps platform and more recently with acquiring Instagram. Social media dashboards are making distribution and integration of content easier.

So, if Google has to secure its social future, it should consider buying an evolving & engaging dashboard. TweetDeck by Twitter and HootSuite are the best in the league with a huge following. They can prove to be a great asset if Google integrates their content in real time into Google Search.