7 Disruptive Innovations that Turned Markets Upside Down

Zynga

Zynga is a social network game development company that develops browser based games which work both stand-alone on mobile phones and as application widgets on social networking sites. This year Zynga games on facebook have attracted over 250 million users per month. Zynga games like CityVille, Zynga Poker, Farm Ville, Castle Ville and Hidden Chronicles are the most widely used game applications on Facebook. The company’s first earning report suggested that the revenue from advertising and sale of virtual goods grew by 59 percent. The games Farm Ville, Frontier Ville and City Ville accounted for 57 percent of the game revenue and the total revenue of the company was $311.2 million towards the end of 2011. It also accounts to 39.1 percent of the social network gaming market share thus it is changing the gaming industry.