#1 One piece works better than the whole.

The story of StyleZen boils down to the fact that at times the tools that are being used to power the business may be more powerful than the business itself.

"Once we figured the technology out, we had a very strong belief that it would be more valuable if leveraged across multiple brands as opposed to my one startup brand," Wohlschlaeger explains. "An internal tool turned out to be more valuable than the shell." Unique usership and engagement are the key points to pinch so as to sense the shifting perspective as per the StyleZen founders.   

#2 You misjudged your market

All startup founders believe that the customers are waiting for the companies solutions are services however in actuality they are least interested. Neal Hansch, San Francisco-based managing director of MEST Incubator reminds everyone not to be carried away and misjudge the market.

"It's not about having failed to get in front of potential users," Hansch says. "It's that the value proposition doesn't resonate enough with the target audience to generate sufficient interest for most to give it a try, much less become regular, repeat users. That means it's time to rethink the idea and assess how the core thesis was off-base.”

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